While 2021 was far from a return to normal, publishers found ways to adapt, innovate and thrive in a rapidly changing environment. To help you keep your business on track in 2022, we’re recapping some of last year’s biggest tips and resources from Google Ad Manager.
Prepare for a privacy-first future
Use automation to do more with less
Invest in advanced TV video streaming
Build a retail media business
Learn from other publishers
Source : Your 2022 guide to Google Ad Manager
