Instagram has always been a safe haven for book lovers, a place where people can show off their private libraries full of white oak bookshelves, novels organized by color, aloe plants, and inspirational coffee mugs.
But there’s a deeper, stranger, and far murkier part of book Instagram, known colloquially as “Bookstagram.” Here, you’ll find some of the platform’s more eccentric thematic offerings — a satirical dating profile account for a Southern Gothic writer, a page dedicated to bizarro horror fiction, and one that celebrates the weirdest ’70s, ’80s, and ’90s Young Adult (YA) fiction.
This is a level of Bookstagram that only the bravest — and the most bored — typically enter. I call it “Deep Bookstagram.” In many ways it’s the exact opposite of traditional Bookstagram, which usually comes with a cheery, gratingly cozy demeanor. Deep Bookstagram loves to make fun of the sunny nostalgia of traditional Bookstagram. Deep Bookstagram isn’t afraid to be weird. Read more…
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