We’ve seen amazing momentum from web creators trying their first steps with A recipe Web Story from Pinch of Yum
Dos:
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A shopping inspiration list that highlights products and links out to places where you can buy them.
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A short version of a recipe with complete ingredients listed that leaves more detailed instructions behind a click. It inspires readers to cook and see the end product, plus allow them to dive deeper into the recipe if they prefer. But it is still a story with a beginning and an end.
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A story that connects to an article about the same topic, but both convey the information with different angles. For example, creating a story about the “making of” the recipe.
Don’ts:
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A three-page story that is a list of the “10 best sci-fi TV shows,” but stops at #3 and forces the reader to click through to your blog for more.
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A one-page story that mentions a recipe in the headline, but is just a bunch of photos that redirect to the website.
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A list highlighting beautiful cities in Europe, but just listing a city and a photo and pointing to the blog link for any actual information..
To readers of Google Discover, Google Search and other places, Web Stories are a standalone form of engaging content, so please treat them as such. After all, I’m pretty sure you’d be equally frustrated if you went to a magazine rack and discovered that it’s only the covers and all pages are missing!
Showcase your Web Stories proudly on your website
When you focus on quality storytelling and give Web Stories that first-class treatment next to your blog posts and videos, don’t be afraid to proudly showcase them on your website. Embedding Web Stories in a carousel or gallery on your site doesn’t just refresh the look and feel of your site, it also makes content much easier to consume to your most loyal readers, improves the organic ranking of your stories and diversifies your traffic sources.
Web Stories allow you to reach an entirely new audience on Discover and beyond, and contrary to their social story counterparts can have links, so publishing the best stories will build your brand, help you acquire new loyal readers and engage readers organically.
We can’t wait to see what stories you’ll tell.
Source : Web Stories, not Web Teasers
