America’s $11 billion legal weed industry has become pretty adept at blowing smoke. More than $880 million in venture capital was thrown at cannabis companies last year — twice the figure for the year before. Judging by the increasingly jargon-laced emails from pot companies in my inbox, touting their “cannabis lifestyle” products and services, most of that money has been shoveled into the marketing department.
But now the fledgling industry is facing its first major marketing crisis: a crash of confidence in one of its flagship products, the vape pen. And instead of leaping to its own defense, the reaction from Big Weed has been that of the proverbial stoner paralyzed on the couch. Read more…
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Source : Vape lung crisis is a wake-up call for the weed industry
