TikTok Secretly Scores Influencers on Metrics Like ‘Cooperation’ and ‘Diligence’

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  • November 9, 2022

TikTok quietly launched “scores” for influences, ranking content creators on factors such as enthusiasm and their willingness to promote products, according to a new report in MarketWatch. Internal documents show that TikTok discussed plans to provide these social media credit scores to its business partners under…

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TikTok Secretly Scores Influencers on Metrics Like ‘Cooperation’ and ‘Diligence’