A week ago, a new bus mascot happily presented itself to the world in Sabadell, a city outside of Barcelona in Spain. For some, it was big, unique, and colorful, with a certain je ne sais quoi. I, like many others, thought it looked like Pixar’s Baymax, Spanish style. Others were taken aback by the mascot, even going…
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The Mascot ‘La Bussi’ Is Promoting Public Transportation, so Get Your Mind out of the Gutter
