The all-new Kindle Paperwhite has dropped to a record-low price for Black Friday

SAVE $30: As of Nov. 21, the Kindle Paperwhite (16GB) is on sale for $129.99 at Amazon. This Black Friday deal saves you 19% on list price.

Amazon’s Black Friday sale has finally kicked off, and it has kicked off in a big way with a bunch of record-low prices on top products. You can find impressive deals on Apple products, robot vacuums, and Amazon’s own range of devices. And yes, Kindles are in the mix.

As of Nov. 21, the all-new Kindle Paperwhite (16GB) is on sale for $129.99 at Amazon. This Black Friday deal saves you $30 on list price. This model has never been cheaper, so if you’ve been waiting for the best time to strike, this is it. What exactly are you waiting for?

The next-generation 7-inch Paperwhite display has a higher contrast ratio and 25% faster page turns, with an ultra-thin design that offers a larger glare-free screen so pages stay sharp no matter where you are. A single charge via USB-C lasts for up to 12 weeks, so you’re covered for vacations, commuting, or bedtime reading.

Amazon has dropped deals on just about everything, but there’s more elsewhere. Walmart, Best Buy, and Target have their own Black Friday plans, so check out our breakdowns for each to learn more.