Snapchat launches new AR and ML tools for brands and advertisers

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At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. The company said that it’s been investing in ML and automation to make it faster and easier for […]

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Source : Snapchat launches new AR and ML tools for brands and advertisers