Snapchat gives Bitmoji TV a fittingly weird (and ironic) premiere

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  • January 31, 2020

The premiere of Snap’s newest brainchild, an absurdist Saturday morning-style cartoon called Bitmoji TV, started out like any other. Popcorn, wine, and red armchairs abounded in a Soho House screening room high above LA’s Sunset Boulevard. 

But things devolved devilishly from there. 

“We’re all gonna have our own experience,” Ba Blackstock, Bitmoji’s co-founder, said. “But we’re all gonna have it together.”

The premiere would be low-tech, somewhat awkward, and deeply ironic: We would watch the show in a fancy Hollywood room all together, but each watch it individually on our personal smartphones while wearing headphones.  Read more…

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