HDR is optimized to work in a super dark environment, but most people spend their TV time surrounded by ambient lighting, like sunlight or the light from a lamp. That’s why Samsungs upcoming QLED TVs contain a new feature called HDR10+ Adaptive, which automatically adjusts and optimizes picture quality based on the ambient light in your living room.
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Samsung’s New HDR10+ TVs Automatically Adapt Picture Quality to Ambient Lighting
