No matter what you do for a living, having sound knowledge of digital marketing is bound to get you ahead at work. And with around four in 10 Americans having side hustle, there’s more need than ever to sharpen up your digital and social media strategy and learn how to boost sales and build a successful brand.
But with so much work to do in your spare time, it’s unlikely you have the time to get another degree while working round the clock. Instead, online digital marketing courses can help you brush up your knowledge and learn new skills in as little as 45 minutes, and are more flexible and less expensive than degree courses. You just need to pick one that suits you and your business. Read more…
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IMAGE: LinkedIn
BEST OVERALL COURSE FROM A BIG NAME
LinkedIn Online Marketing Foundations
This course covers most bases for beginners, while helping professionals develop their skills and prepare for exams.
- Price: First month free, then 24.99/month as part of LinkedIn Learning
$24.99 from LinkedIn
IMAGE: HubSpot
BEST FOR INBOUND MARKETING
HubSpot Inbound Marketing Certification Course
A comprehensive video-heavy course covering all the bases of inbound marketing.
- Price: Free
$0 from HubSpot
IMAGE: SEMrush Academy
BEST FOR SEO MARKETING STRATEGIES
SEMrush SEO Fundamentals
A great course to teach the basics of SEO, making a technical topic accessible for newbies.
- Price: Free
$0 from SEMrush Academy
IMAGE: Skillshare
BEST FOR SOCIAL MEDIA STRATEGY
Skillshare Introduction to Social Media Strategy
A 45-minute course teaching you how to master content curation on social
media and even learn about paid advertisement to boost sales.
- Price: Free or $99/year for premium membership, which includes unlimited access to about 30,000 classes
$0 from Skillshare
IMAGE: Udemy
BEST FOR PRE-LAUNCH STARTUPS
Udemy the Complete Digital Marketing Course
A comprehensive course covering all areas of digital marketing in a more in-depth and interactive manner than shorter, quick-fix alternatives.
- Price: $199 (but Udemy courses often go on sale)
$199.99 from Udemy
IMAGE: EdX
BEST FOR MARKETERS ADVANCING THEIR CAREERS
EDX MicroMasters Program in Marketing in a Digital World
A course for professional marketers wanting to up their game.
- Price: $715.50
$715.50 from EdX
IMAGE: Coursera
BEST FOR BROADER TRENDS
Coursera Marketing in a Digital World
A trend-driven course with a lot of homework for serious marketers.
- Price : $62/month
$0 from Coursera
Source : Perfect your digital marketing skills with these online courses
