Of course Netflix’s new ‘watch that scene again’ feature pops up during ‘Shrek’

OK, let’s talk Shrek. 

Right after Shrek and Donkey experience the highly interactive “Duloc Song” upon their arrival in Lord Farquaad’s kingdom, Donkey says, “Let’s do that again!” And now, if you agree with Donkey, you can do that again with just a click.

Per TIME, Netflix is testing a feature that prompts users to “watch that scene” (or song) again after what it’s deemed memorable sequences. People are already starting to notice it pop up in films like Dumplin’ and Mowgli: Legend of the Jungle. It’s unclear how Netflix chooses which scenes are eligible for the feature, but TIME theorizes that it does so based on individual data. Read more…

More about Twitter, Netflix, Shrek, Culture, and Web Culture