Of course Goop and Dyson are selling a 24-karat gold hair dryer

It’s a match made in late-stage capitalism heaven.

Gwyneth Paltrow’s pseudoscience-filled lifestyle brand Goop is now shilling a Dyson product that truly embodies the best of the word “excess.”

Please meet the Dyson Supersonic™ hair dryer in 23.75 karat gold. 

Dyson released this very special edition of its Supersonic hair dryer in August. It’s an ultra-luxe version of its (actually great, if pricey) hair dryer. Just, ya know, adorned with gold. 

But not just any gold! It’s gold leaf, sourced from Italy, and hand painted on every device. The wand of the dryer also comes in a nice royal blue. The case comes in a red that matches the “gesso” of the dryer. Over time, the gesso will mix with the gold to form a signature “patina.” (I learned a lot of new words reading the description of this golden blow dryer).  Read more…

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