Smoking is on the rise – at least it is on TV, according to a report from Truth Initiative, which has been tracking on-screen depictions of smoking and found a drastic increase between 2018 and 2019.
The number one offender? Netflix. The streaming giant has depicted a whopping 866 instances of smoking so far in 2019, compared with 299 the previous year.
Truth Initiative estimates that around 28 million young people watched this content (though Netflix, as always, rarely releases numbers). Although most millennials and Gen Z kids were taught from a young age that smoking kills, seeing it that consistently and not in an explicitly negative light can have damaging effects. Read more…
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Source : Netflix responds to study reporting increased depictions of smoking on TV