My Slow-Moving Ride in the Motorverse, the New ‘Metaverse for Cars’

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  • December 17, 2022

On a brisk November afternoon, a company called Holoride picked me up from Gizmodo’s Midtown Manhattan office in a new, metallic-blue Audi SUV. Holoride’s CEO Nils Wollny stepped out, well-coiffed and wearing a t-shirt branded with the word “Motorverse.” Grinning, he beckoned me into the car. “Are you ready?” he asked…

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