Music could make Snapchat more like TikTok

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Snapchat could soon get more musical.

Snap has been “in talks” with a number of record labels in an effort to broker deals that would let the company add more music to its app, according to a recent report in The Wall Street Journal. The talks are not yet final but have “intensified in recent weeks.”

If these talks do progress to actual licensing deals, it would mean Snapchat would be able to add musical features akin to Instagram and TikTok, both of which allow users to add short clips from popular songs to their posts. It’s also the latest sign that Snap wants to do more to lure fans of TikTok to its service. Read more…

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Source : Music could make Snapchat more like TikTok