Mercedes-Benz is stuck on Pandora, the fictional world from the 2009 Avatar movie directed by James Cameron. So much so that the German carmaker’s newest concept car is called “Vision AVTR.” It’s supposed to demonstrate how Mercedes is embracing sustainability goals.
The Avatar car appeared on stage at CES Monday night after Mercedes-Benz CEO Ola Källenius laid out all the ways Mercedes wants to make its cars less resource-heavy. (Mercedes set a 2030 goal to cut back waste and resources for each car produced, like using 30 percent less water to make a car. ) While the Avatar vehicle will never be made, ideas within it — like a biometric scan that measures your heartbeat or a floating digital touch screen in the palm of your hand — are supposed to inspire future Mercedes cars, especially as the company adds all-electric options. Read more…
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