Since the beginning of time, the internet has endlessly fought over the pronunciation of GIF. Jif, the peanut butter maker, is putting a stop to all of the arguments by teaming up with Giphy and definitively teaching the internet how to pronounce the animated looping image format. And the verdict is that GIFs are pronounced with a soft g.
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Source : Jif Wants You to Pronounce GIF Correctly (And to Buy Peanut Butter)
