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When was the last time you actually laughed out loud with your best friend? Sure, a “LOL” over text counts for staying in touch, but nothing really compares to an IRL catchup.
In a series of new ads for two of the largest hotel brands in the world, Holiday Inn and Holiday Inn Express, IHG captures those “had to be there” moments with just the right amount of realness. These ads put genuine, human connection in the spotlight rather than amenities like super-fast WiFi and fitness facilities — which, of course, you’ll still find at check-in. Read more…
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Source : IHG just launched Holiday Inn ads with a surprisingly real message
