Witchcraft isn’t just for Halloween anymore — it’s a lifestyle.
The recent rise of WitchTok (a portmanteau of witch and TikTok) is the only latest manifestation of the internet coven’s magical ascendence, ranging from your everyday basic witch to the “influencer witches” who dominate every social platform. The Witchtok hashtag currently garners a staggering 5.4 billion views, while #WitchesofInstagram boasts 5.6 million posts.
As the Trump era turned witchery into a symbol of feminist resistance, the New Agey self-care crowd began intermingling with the “mysticore” pop culture aesthetic to turn crystals, tarot, and astrology into a whole ass vibe. Read more…
More about Witches, Tiktok, Culture, Activism, and Web Culture
How to be a witch without stealing other people’s cultures
