How Star Wars Nostalgia Helps Disney Parks Design Its Fandom Merch

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  • November 22, 2023

Holiday gifting season is upon us and if you’ve ever wondered how apparel at Disney Parks goes from idea to execution into a fandom must-buy, designer Tatiana Salaverria is a great place to start. io9 spoke with her about the process behind theme-park merch inspired by Star Wars, Indiana Jones, and Marvel.

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