How Apple’s ‘Ask App not to Track’ Prompt Helped TikTok’s War Against Facebook

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  • November 12, 2022

In April, 2021, Apple dropped a nuclear bomb on the world of online advertising. The company rolled out a new iPhone privacy setting called App Tracking Transparency, or ATT, that shows you, an iPhone user, a popup asking if you want to “Allow this app to track your activity across other companies’ apps and websites?”…

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How Apple’s ‘Ask App not to Track’ Prompt Helped TikTok’s War Against Facebook