Google’s $53 billion impact in Australia

All over Australia, businesses like Melissa’s shared a total of $39 billion in benefits through increased revenues, millions of connections with customers and greater efficiencies, saving time and money

90 per cent of those benefits went to industries outside of technology – like retail, construction and professional services. And 60 per cent were shared among small to medium businesses.

The report shows Australian app developers earned around $639 million through Google Play, reaching more than one billion users worldwide.

Helping our users save time and access important information 

Google’s products also provided  $14 billion in annual benefits to consumers through increased productivity, convenience and improved access to information.

On average, Australians using Google Search save almost five days a year thanks to access to instantaneous information, while Australian drivers using Google Maps saved 5.6 hours on roads each year by optimising trips through our technology. 

We’re humbled by these findings and have been inspired by the resilience and spirit of the people in businesses across the country. Australia has ambitions to be a leading digital economy and we look forward to continuing to support that ambition. 

You can read more about these benefits here.