It looks like the mid-range Pixel 3a is the hit Google surely hoped it would be.
Alphabet reported some pretty good earnings today, but the company’s report tends to be pretty generic, given that it doesn’t provide details for its different business units inside of Google and its other segments. That’s not to say there isn’t good news there for Google. On today’s call, Google CEO Sundar Pichai shared some new stats for the company’s phone line.
“With the launch of Pixel 3a in May, overall Pixel unit sales in Q2 grew more than 2x year-over-year,” Pichai announced. Part of this growth, he noted, is due to Google greatly expanded its distribution network beyond its own store and Verizon to also include T Mobile, Sprint, US Cellular, Spectrum Mobile and others. He also stressed that the Pixel 3a received Google’s highest Net Promotor Score rating yet.
We don’t, of course, know, what the baseline for Pichai’s claim here is, since Google never shared any actual sales numbers, but it surely helps that the Pixel 3a is relatively affordable and compares well to flagship phones without any major trade-offs. When it launched, reviews were generally very positive, too, which surely helped as well. Unlike previous Pixel launches, the first batch of Pixel 3a phones also didn’t face any major hardware problems, something that regularly plagued Google’s earlier efforts.
