Go beyond the page with Google Lens and NYT Magazine

When you read an article online—including this one—videos, GIFs, photo galleries and links to related articles can help you get a better sense of the story. But in print, you’re limited by what can fit on the page. So how do you go beyond what’s on the physical page for more? 

Throughout the first half of this year, we’re working with The New York Times so that readers of the print edition of The New York Times Magazine can use Google Lens to unlock more information by simply pointing their smartphone camera at the pages. On Sunday, when The Times Magazine’s annual Music Issue hits newsstands, readers can use Lens to access videos, animations and in-depth digital content that help you go beyond what’s included in print. Readers will also be able to access a playlist of all the music on the magazine’s list of “25 Songs That Matter Now” using Lens.

Point Lens at the cover of the magazine to learn about how it was designed. And as you’re reading the magazine, you’ll be able to get more information related to the articles that pique your curiosity and digitally save or share them by simply pointing Lens at the page. In addition to the cover and articles, we’re excited to work with The New York Times and other brands to bring interactive elements to print ads in the magazine through Lens.

Using Lens, you can already find out what kind of flower you’re looking at, see what’s popular on the menu at a restaurant, translate text into another language or figure out where to get a pair of shoes like the ones you just saw. Now, Lens can help you go deeper into the stories you care about in The New York Times Magazine.