We started the
Get to know the new Topics API for Privacy Sandbox
More importantly, topics are thoughtfully curated to exclude sensitive categories, such as gender or race. Because Topics is powered by the browser, it provides you with a more recognizable way to see and control how your data is shared, compared to tracking mechanisms like third-party cookies. And, by providing websites with your topics of interest, online businesses have an option that doesn’t involve covert tracking techniques, like browser fingerprinting, in order to continue serving relevant ads.
Example illustrations of what you can see about 3rd party cookies (left) vs Topics (right). In Chrome, we plan to make Topics easier to recognize and manage for users.
To learn more about the details of the Topics proposal, including other design features that preserve privacy, see an overview on privacysandbox.com or read the full technical explainer. Soon, we will launch a developer trial of Topics in Chrome that includes user controls, and enables website developers and the ads industry to try it out. The final design of the user controls and the other various technical aspects of how Topics works will be decided based on your feedback and what we learn in the trial.
This is a busy time for the Privacy Sandbox. We recently worked with the U.K.’s Competition and Markets Authority (CMA) to offer revised commitments to ensure our proposals are developed in a way that works for the entire ecosystem, and later this week, we’ll be sharing more details about the FLEDGE and measurement technical proposals with developers. The Privacy Sandbox is one of the most ambitious, important efforts we’ve ever undertaken, and we’re profoundly grateful for the engagement, feedback and partnership from everyone who’s participated.
