Fujifilm’s upcoming X-Pro3 camera has a unique design sure to appeal to film photographers

Fujifilm is teasing its forthcoming X-Pro3, the successor to its popular digital rangefinder mirrorless camera, ahead of its official full introduction on October 23. During its X Summit event going on today, the company showed off the X-Pro3 in detailed images (via Fujirumors), revealing for the first time its innovative new rear-display design.

The X-Pro3 has an LCD on the back, as do most modern digital interchangeable-lens cameras, but it’s definitely unique: The screen is hidden in normal use, facing inward toward the camera back while the outward side of the rear door instead offers the photographer a small OLED “mini screen” that contains only basic info about shooting settings.

The rear display will show details like shutter speed, f-stop, ISO and film simulation and file size settings, and if you want to actually see a preview of the virtual viewfinder image, you’ll need to flip down the screen to reveal the color LCD. The downward flipping display is therefore ideal for doing things like shooting from a low angle, with the photographer looking down to check framing — just like you could do on classic film cameras with waist-level viewfinders.

The X-Pro3 still offers an electronic viewfinder, but that’s also more akin to film photography versus digital, since photographers using the camera will be much more likely to either use the viewfinder or shoot waist-level with the flip down screen — while also being able to check their various settings at a glance by quickly pulling the camera away from their eye and looking at the back.

Fujifilm’s lineup of APS-C digital interchangeable-lens cameras have already won many fans thanks to their film simulations, which mimic types of film the company offered previously. The X-Pro3 will focus even more on replicating a film-inspired experience backed by modern digital photographic technology, and will also include a new film simulation called “Classic Negative.”

Other details about the camera include titanium construction, which is going to make it a super durable but lightweight camera, and three different color options.

No pricing or availability info is out yet, but we’ll find that out, along with full details, on October 23.