Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.
1. Identify areas with high potential
Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out.
shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.
Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.
