Only a week after K-pop queens Blackpink smashed records on YouTube, BTS has overtaken them.
The video for the band’s latest earworm, “Boy With Luv,” which features singer Halsey, is the most viewed music video debut in YouTube history, a company spokesperson confirmed to Mashable.
SEE ALSO: The internet can’t cope with BTS’ new video for ‘Boy With Luv’
The pastel colour-heavy video, which debuted on Apr. 14, earned 74.6 million views in its first 24 hours. It eclipses the record previously set by Blackpink for “Kill This Love,” which had 56.7 million views within a day — this surpassed Ariana Grande’s “thank u, next,” at 55.4 million one-day views. Read more…
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BTS and Halsey break YouTube records with ‘Boy With Luv’
