Ben & Jerry’s, known for creating gloriously chunky ice cream flavors and rarely backing down from taking a stance on social justice issues, wants to start selling CBD-infused ice cream.
The brand announced the upcoming flavor in an Instagram post on Thursday. Although it seems like a dumb marketing ploy following the recent influx of CBD products in recent months, the campaign seems to be more of a political move.
“Currently, the FDA prohibits adding CBD to food and beverages,” Ben & Jerry’s said in a statement. “But change is on the horizon: They’ve set a public hearing on the legalization of CBD-infused foods and beverages for May 31, and we’ve submitted a comment to them in support of legalization.” Read more…
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