As digital partner to the daily sports newspaper Diario AS,
A Web Story from a journalist’s perspective as they enter the EuroCup stadium.
Engaging sports fans with Web Stories
With the help of their partner StatMuse, a Web Stories editor from BeSocy, and the Google Web Creators YouTube channel, AS.com editors have continued incorporating Web Stories into their special news features and events coverage.
“The global audience of our Stories hit 4.4 million pageviews for the European Championships, 3.4 million for the Tokyo Olympic Games, and more than one million for our LaLiga Guide (men’s pro soccer league),” Manuel notes. “Since we launched Web Stories for the European Championships, we’ve had a marked increase in our audience consumption — with the carousel published in a number of international editions of AS.com, such as AS México and AS USA,” Manuel shares. “On average, 15 pages per story were reached, indicating significant reading depth.”
The site hopes to use Web Stories to further boost their daily sports content. “One of our ‘obsessions’ is to have Web Stories integrated organically as a standard format on our site,” Manuel says.
Spanish football sensation #14 Marcos Llorente featured in an AS.com Euro 2020 Web Story.
They’re also using Web Stories for more long-form features, like the 2021 Formula 1 racing competition kickoff. This particular feature has a separate Web Story for each team, including snippets of video interviews in the pages of the story.
AS.com used Web Stories to cover the teams and race cars in the 2021 Formula 1 competition.
The team now hopes to take their success with Web Stories to the AS mobile app. “We loved Web Stories from the very first moment for their editorial potential, and their capacity for storytelling,” Deputy Editor Tomás says. “Web Stories let us create the dynamic content our audience is hungry for.”
