How do you convince consumers that a $2,500 OLED TV is worth the upgrade? That’s easy. You tie it to one of the most popular film franchises of all time with one of the most rabid fan bases and voila: you get LG’s new impossible to resist(ance) Star Wars-themed TV packed full of exclusive content.
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Are You Really a Fan if You’re Not Watching Obi-Wan Kenobi on LG’s New Star Wars-Themed TV?
