Apple’s Vision Pro demos will reportedly last 25 minutes

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  • January 15, 2024

On February 2, Apple’s spatial computer (everyone else calls these virtual reality headsets), the Vision Pro, will hit the stores, and Apple will start offering demos to customers at Apple Store locations in the U.S.

We knew this was coming, but details on how these demos will look like were absent. Now, Bloomberg’s Mark Gurman has a fairly detailed outline of what the demos will consist of and how long they’ll take.

According to Gurman, each demo will last about 25 minutes. After setting the demo unit up for the customer (including setting up lenses for people with prescription glasses), and explaining the basics of how the device works, the demo will begin.

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It will reportedly include a tour through the photos app, including some 3D images and videos (spatial photos and spatial videos in Apple’s lingo). The demo will also include a quick tour on how to use the Vision Pro as a computer or iPad replacement, with details such as scrolling through webpages in Safari or positioning multiple app windows in space. Finally, the customers will be shown 3D and immersive movie clips, including videos of wild animals, the ocean and sports. Gurman also mentions a “compelling scene that makes users feel as if they’re on a tightrope.”

All in all, it sounds a lot like the demos Apple gave to some members of the media over the last couple of months.

As we previously wrote, getting a demo is free and does not require pre-ordering or purchasing the $3,499 device. Apple has invited customers to sign up for a demo at their local Apple Stores, starting at 8:00 a.m. on Friday, February 2, with demos served on Friday and through the weekend on a first-come, first-served basis.

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Apple’s Vision Pro demos will reportedly last 25 minutes