Apple’s latest business move hints at a Netflix-like approach with Apple Music

The music streaming war between Apple Music and Spotify is heating up.

As part of what appears to a be series of moves to grow Apple Music, Apple has acquired Platoon, a London-based company that discovers and develops artists by giving them the resources they need to create music and forge relationships with labels.

Music Business Worldwide first reported the acquisition. It’s not clear how much Apple paid for Platoon; the company makes many acquisitions during a year, but never discloses the amount exchanged.

Buying Platoon gives us possible insight on where Apple sees Apple Music is headed: original content that might be release music either exclusively or for a period of exclusivity on the music streaming service. Read more…

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