Amazon’s “Rufus” Chatbot Will Convince You to Buy More Products

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  • February 2, 2024

A small selection of Amazon customers can now interact with the “Rufus” AI chatbot. Rufus uses natural language to help you find, research, or compare products within the Amazon app. A staggered launch will bring Rufus to all Amazon customers over the coming weeks.

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Amazon’s “Rufus” Chatbot Will Convince You to Buy More Products