Amazon’s 43-inch Fire TV is 43 percent off right now

SAVE $160: As of April 9, Amazon Fire TV 43-inch 4-Series 4K UHD smart TV is on sale for $209.96 at Amazon. That’s a 43% discount from its usual $369.99.

I already own a TV. It turns on, plays things, and occasionally asks if I’m still watching like it’s judging me. So no, I don’t need another one. But then I saw Amazon’s 43-inch Fire TV 4-Series is on sale for $209.96, a full 43% off, and suddenly I’m wondering if my perfectly functional setup is really enough.

This is the kind of deal that makes you question your sense of restraint. The Fire TV 4-Series might not be the flashiest screen on the market, but for just over 200 bucks, it doesn’t need to be. It’s a 4K smart TV with HDR10, HLG, and Dolby Digital Plus. In plain English: you’ll get a sharp picture, decent sound, and you won’t have to squint at washed-out colors when you’re watching something dark and dramatic (which, let’s be honest, is half of Netflix).

The Alexa Voice Remote Enhanced lets you bark out commands instead of fumbling through menus. If you’re the type who always loses remotes in couch cushions or under pets, that might actually be worth the price alone. Fire TV OS gives you access to basically every app in existence, and you don’t need a cable subscription to use it. That is ideal, because paying for cable in 2025 feels a bit like mailing a check.

• Price: $209.96 $369.99

• Retailer: Amazon

• Display: 43-inch 4K UHD with HDR10 and HLG

• Audio: Dolby Digital Plus

• Smart Features: Fire TV OS with Alexa Voice Remote (Enhanced)

• Streaming Access: 1.5 million+ titles, including Netflix, Prime Video, Disney+

• HDMI Ports: 4

• Return Policy: 30-day Amazon Device return window

• Warranty: 1-year limited

It also has four HDMI ports, which is a surprisingly generous offering for a TV in this price range. You can plug in your game console, soundbar, streaming stick, and still have room to pretend you’ll hook up that old DVD player.

I’m not saying you should buy a second TV just because it’s on sale. I’m just saying that if a very affordable 4K screen happened to show up at your door in two days with free shipping, I wouldn’t blame you.