Amazon Says It Had Nothing To Do With Echelon’s “Prime” Exercise Bike

Yesterday we reported that a new Peloton-style connected fitness bike had hit Amazon with Prime branding, from a company called Echelon. As it turns out, said company was (ahem) exaggerating its relationship with Amazon. And by “exaggerating,” I mean “basically entirely fabricated.” Today Amazon told Bloomberg, “This bike is not an Amazon product or related to Amazon Prime.”