A subscription for baby food? It’s not as crazy as it sounds.

Welcome to Small Humans, an ongoing series at Mashable that looks at how to take care of – and deal with – the kids in your life. Because Dr. Spock is nice and all, but it’s 2018 and we have the entire internet to contend with.

Internet marketed direct-to-consumer subscription services are the new black – and bonus points if they’re aimed at a person with children. Offering expecting and new parents anything and everything from smart bassinets to leather playmats, the new products extend a gleaming promise of being better, more hands-on, attentive, and nurturing parents than the previous generation (also known as “your parents”). Upwardly mobile millennials are an eager audience, welcoming the new disruptors to a growing industry, but it can be hard to tell whether they’re truly getting something better, or simply something that makes them Read more…

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