How can local news publishers create the next generation of news products without knowing what their readers need? And how can they flourish without understanding the needs of the larger majority of community residents who do not read their work?
These are crucial questions, and we want to encourage local publishers to explore them in greater depth. Starting today, we are launching the third Google News Initiative Innovation Challenge in
Applications are open from now until August 26. Established local publishers, online-only players, news startups, academics, publisher collaborations and local industry associations are all eligible to apply. Projects will be evaluated against five criteria:
Research methodology
The innovative nature of the approach to the research
The potential for creating more diversity, equity and inclusion
The publisher plans in using the research to communicate the value brought by their journalism
The plan for sharing lessons with both the community and the wider industry
We encourage applicants to think about collaborative approaches to their projects, and employ an iterative “test and learn” approach that leads to redefined priorities and product strategy.
Selected projects will be eligible to receive up to $200,000, not to exceed 70% of the total project cost. Please see the website for full details and application process.
How to apply
Applications, in English or French, must be made online via our website and are open until Monday, August 26 at 23:59 GMT. We will also be holding an online town hall on July 1st at 9:00 a.m. Pacific time with a live presentation, including the opportunity to ask questions. (Please note that Google does not take any equity or IP in any projects or submissions.)
We are looking forward to seeing new ideas, projects and big bets to come this round. For more information about the Challenge, visit g.co/newsinnovation.
Source : A Challenge to understand the needs of local readers
