The Effect of Social Media on Sports Viewing: How YouTube ‘Watch-Along’ Streams Are Changing Fan Engagement

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  • February 6, 2025
Social media has changed how we consume sports content in the digital age. Gone are the days of solely relying on traditional TV broadcasts. Platforms like YouTube, Twitter and Facebook have changed the landscape, making sports viewing more interactive and accessible. Among these, YouTube ‘watch-along’ streams have become a fan favourite, offering real-time commentary, engagement and interaction. This has changed how we watch our favourite sports and connect with teams, players and fellow fans.

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