Success of La Liga Santander Challenge demonstrates ‘untapped potential’ of traditional and e-sports convergence Share May 18, 2020 Dm4r Sport News This report was provided by Nielsen Sports Nielsen Sports insight reveals high levels of social media engagement in Spanish top-flight’s FIFA e-tournament Key insights: FIFA20 tournament, won by Real Madrid’s Marco Source : Success of La Liga Santander Challenge demonstrates ‘untapped potential’ of traditional and e-sports convergence
