Bring Back the Booze: My Case for Alcohol Sponsors to Return to the Premier League

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  • April 16, 2025
Chelsea and Coors, Spurs and Holsten, Liverpool and Carlsberg, Leeds and Strongbow. The more the merrier; quite literally.  These once-worn collaborations are now a collector’s dream. Vintage kits are now a keepsake for football enthusiasts, not only because of the style and the era, but also because we’re likely never to see alcohol sponsors make […]

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