The Rise of the Lady Red Devils
Malcolm Glazer’s damning 2005 statement about the Manchester United women’s team not being profitable and thus, not part of the ‘core business’ brought an end to...
Champions League Final: A golden opportunity for publishers to get up off the mat
This weekend’s Champions League final will end one of the most thrilling editions of the competition, and it provides a lesson to sports publishers everywhere. Source...
Cricket World Cups – The overshadowed performances – Part 2 (1996 to 2015)
Last week, I wrote the part 1 of this article detailing the individual performances that were overshadowed by other brilliant performances in the World cups from...
Who Will Win Champions League 2019?
With what is promising to be the most exciting Champions League final in years coming up on June 1, we take a look at the odds...
Liverpool and Tottenham to fight for Champions League After Incredible Comebacks
It’s perhaps a strange choice of venue in which to discover two of England’s top teams competing. Yet the Spanish capital of Madrid is the place...
FA Cup set to be broadcast exclusively on free-to-air as ITV look to pick up rights
The FA Cup may not find itself behind a paywall at all from the season after next as ITV and BBC look to divide up the...
Lionesses squad announcement aims to make similar marketing campaigns obsolete
The goal for the England women’s team World Cup squad announcement was to raise profile of the players – ensuring that similar marketing campaigns will be...
Salford City: The most interesting football proposition for brands this summer?
Salford City’s promotion to the Football League makes them one of the most interesting propositions outside of the top tier for brands looking to gain reach...
Southampton sign club-record partnership with Chinese content platform LD Sports
Southampton agree club-record deal with yet-to-launch Chinese sports and entertainment platform LD Sports, while Virgin Media move to become club’s shirt sleeve partner. Source : Southampton...
Pro14 partners with SteamAMG to launch new OTT service to fans in international territories
The Guinness Pro14 has become the latest league – and the first in rugby – to offer fans its own direct to consumer OTT service. Source...
