Benfica launch innovative OTT platform
Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily...
Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing
by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards....
Eleven Sports secures Super Cup rights in Poland & Portugal
ELEVEN SPORTS will bring live and exclusive coverage of the Spanish Super Cup to fans in Poland and Portugal this week. The tournament will see Barcelona,...
The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?
Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions....
Professional sports clubs bottom of the league on female representation: 53% have no women on their board
Report by law firm Farrer & Co reveals a stark contrast in the number of board positions held by women in commercial sports clubs compared to...
Major Events International are hosting the International Federations Summit in January 2020
On the 12th/ 13th February, Major Events International (MEI) will be bringing together International Federations and a delegation of best of breed industry suppliers for their...
Five Big Fights That ACTUALLY Could Happen in 2020
Boxing had a big year in 2019. Several top prospects graduated to becoming titleholders. Top pound-for-pound superstars further solidified their status and grew their brands. The...
Heat Knock Off Raptors
The Miami Heat rang in the new year with a hard-fought win over the Toronto Raptors Thursday night. While offense wasn’t the star of the contest,...
Is Liverpool overperforming or are other Premier League teams underperforming?
As the year 2019 ends with half of the Premier league season gone, Liverpool currently sit 13 points above their nearest challengers Leicester in 2nd, after...
Top 20 P4P Boxers – December 2019
Here is World in Sport’s updated pound-for-pound rankings for December to finish up a great year in boxing. Anthony Joshua reclaimed his heavyweight titles in Saudi...
