The Biggest Trends Affecting Marketing in Sports
This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s...
This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s...
The Miami Heat looked to end their road trip on a high note as they entered Madison Square Garden to face the New York Knicks. In...
La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in...
The Miami Heat were in the Big Apple in the midst of their road trip as they faced the Brooklyn Nets in the Barclays Center. In...
The leading Liga MX club relaunches ChivasTV as a full OTT service with StreamAMG Club Deportivo Guadalajara, known as Chivas, have relaunched their direct-to-fan service ChivasTV to...
JAFA – an acronym for Just A Fan’s Analysis – is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans. The...
David Stern was a man of many innovations during his time as commissioner of the NBA. Stern was someone with a keen sense of creating unique...
The Miami Heat embarked on another road trip, with their first stop at Bankers Fieldhouse Arena against the Indiana Pacers. In their last game, the Heat...
European champions and current Premier League champions-elect Liverpool will wear the infamous Nike ‘tick’ on the their jerseys as of this summer after agreeing a lucrative...
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital...