La Liga surpasses 100 million followers on social media
La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in...
Miami Come Up Short in Brooklyn
The Miami Heat were in the Big Apple in the midst of their road trip as they faced the Brooklyn Nets in the Barclays Center. In...
Mexican club Chivas relaunches ChivasTV
The leading Liga MX club relaunches ChivasTV as a full OTT service with StreamAMG Club Deportivo Guadalajara, known as Chivas, have relaunched their direct-to-fan service ChivasTV to...
England international Tyrone Mings has invested in football fan app JAFA – and time is running out for fans to join him
JAFA – an acronym for Just A Fan’s Analysis – is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans. The...
Remembering David Stern
David Stern was a man of many innovations during his time as commissioner of the NBA. Stern was someone with a keen sense of creating unique...
Miami Wins Big On The Road Against Indiana
The Miami Heat embarked on another road trip, with their first stop at Bankers Fieldhouse Arena against the Indiana Pacers. In their last game, the Heat...
Liverpool announce Nike kit deal commencing this summer
European champions and current Premier League champions-elect Liverpool will wear the infamous Nike ‘tick’ on the their jerseys as of this summer after agreeing a lucrative...
December’s Best Branded Football Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital...
Benfica launch innovative OTT platform
Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily...
Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing
by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards....
