If you’ve ever caught a whiff of a fragrance and had your memory instantly transported back to another time and place, then you’ve experienced the incredible power of scent. Pinrose fragrance cofounder Erika Shumate created the company with precisely that idea in mind. She happens to be an expert on how smell and memory are profoundly intertwined, so we asked her a few of our most burning questions about the delicate interconnection between thoughts, feelings and fragrance. Sweety High: How did you first fall in love with fragrance, and how did that lead to the foundation of Pinrose? Erika Shumate: I’ve always been … Continue reading “Here’s How You Can Use Fragrance to Strengthen Memory and Remember Precious Moments Forever”
Source : Here’s How You Can Use Fragrance to Strengthen Memory and Remember Precious Moments Forever
