Naming can be an art. We have a president who takes names very seriously, using them for specific purposes and according them strange powers. Having apprenticed himself to mobsters and wrestlers (great adopters of mythic nicknames), he has transformed politics into mass entertainment. He relishes the sound of names, especially his own. For Trump, naming is branding. Extending the Trump brand appears to have been the central driver of his initially only half-serious presidential bid, and it continues to drive Trump’s presidency, as he dreams, no doubt, of a Trump Tower on Mars.
Source : The Don of Trumpery
