Amazon has just announced a slew of new and upgraded e-reader devices. Among them is the company’s first ever color e-reader: the Kindle Colorsoft.
Since the Kindle’s release in 2007, the e-reading device has had a black-and-white screen to prevent pixelation, but the new Colorsoft doesn’t just offer soft colors. The 7-inch display minimizes stray light, has a layered coating to improve optical performance, and a battery that lasts weeks.
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The new Kindle Colorsoft can be preordered now for $279.99, and ships out October 30th.
Learn more about the device on CNBC and on the Amazon information page.
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