Earlier this week, we announced that the new Google Analytics is ready to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term — with privacy-safe solutions and machine learning at its core. Today, we’re introducing the new Analytics 360, which builds on the foundation of Google Analytics 4 properties to address the measurement needs of large advertisers and agencies with more customizations, increased scale, and enterprise-level support.
Flexible tools to fit your organization’s needs
As a large company, you may have multiple teams that need access to different insights, depending on their job function, products and markets. Let’s say your teams in the United States, Canada and Mexico need to view the data about your four product lines to understand what’s driving sales in their markets. With the new Analytics 360, you can create four product line sub-properties for each country team and customize their settings. For example, you can link each of them with your Google Ads and Google Marketing Platform accounts that are used for the campaigns running in these countries.
You may also have analyst teams in each of those countries that need to access the data across all product lines for their markets to understand what’s driving sales for your brand locally. You can easily do that by creating dedicated roll-up properties for the United States, Canada and Mexico across all four product lines. That way, they’ll be able to better understand the audiences that are interested in your products and share insights with other local teams. Roll-up and sub-properties will only be available in Analytics 360 and will launch in the coming months.
You’ll also be able to create your own user roles in Analytics 360 to control feature access for certain groups of users. For instance, you could create a role for an agency partner so they can understand which campaigns are driving conversions on your website, but can’t access data about your revenue or organic traffic. Custom user roles can also be assigned to selected reporting collections, which are groups of reports based on topics like customer acquisition. This way your teams and partners can access the data they need in compliance with your policies. Custom user roles and user assigned reporting collections will launch in the coming months to all Analytics 360 accounts.
Scalable solutions for growing enterprises
The new Analytics 360 can scale as you grow your business and your needs become more demanding. It has higher limits for up to 125 custom dimensions, 400 audiences and 50 conversion types. If you want to run your own analysis, Analytics 360 allows you to export billions of daily events to BigQuery. You can also get more granular insights by accessing unsampled results directly in Analytics 360’s explore module.
In addition to higher limits, you’ll get continuous intraday data via Analytics 360’s interface and the API. Data usually appears within an hour after collection, so you can make faster, near-real time decisions during crucial periods for your business, like Black Friday.
Enterprise-level performance and support
Analytics 360 comes with service legal agreements (SLAs) across many product functionalities such as data collection, reporting, processing and attribution. For the first time, we’ll introduce an SLA for BigQuery daily export to give you peace of mind even for your own analysis.
When multiple teams work together with Analytics 360, you’d like to closely monitor the changes made to your account settings. The new Analytics 360 has a more robust Change History so you can review when settings are edited, like when a new Google Ads account is linked to an Analytics 360 property or a new type of conversion is created. In the future, we’re planning to add more advanced audit functionalities for a better view of who has access to your data and the changes made to your property.
The new Analytics 360 is now in open beta for all existing clients. Follow these instructions to upgrade your Google Analytics 4 Properties to the Analytics 360 beta.
Source : Introducing the new Analytics 360
